UET Peshawar Launches Digital Marketing Workshop in Collaboration with Created Opportunities
The University of Engineering and Technology (UET) Peshawar, in collaboration with Created Opportunities, is conducting a comprehensive Digital Marketing Workshop aimed at preparing students for the fast-evolving digital economy. This initiative reflects UET’s commitment to empowering youth with practical, in-demand skills that align with modern industry needs.
Purpose of the Workshop
The workshop is designed to:
· Teach students core concepts of digital marketing including SEO, Social Media Marketing, Content Marketing, Google Ads, and Email Campaigns.
· Provide hands-on training on popular tools like Google Analytics, Meta Business Suite, and Canva.
· Help participants understand how to run effective online campaigns, analyze data, and target audiences.
· Enable students to earn online through freelancing or build their own business presence.
Collaboration with Created Opportunities
The event is organized under the "Created Opportunities" platform — a youth-focused training initiative that provides skill-based education across Pakistan. Through this partnership, the workshop ensures industry relevance, mentorship, and practical exposure to real-world marketing challenges.
Workshop Highlights
· Training by certified digital marketers and industry professionals
· Live projects and case studies of successful campaigns
· Freelancing tips and profile building on Fiverr, Upwork, and LinkedIn
· Certificate of Completion by UET & Created Opportunities
· Q&A sessions and one-on-one mentorship
· A chance to work on real brand marketing strategies
Who Should Attend?
This workshop is ideal for:
· Students with interest in online marketing
· Entrepreneurs and small business owners
· Freelancers looking to expand their skill set
· Anyone who wants to earn through digital platforms
No previous experience is required — the training starts from beginner level and moves toward intermediate marketing techniques.
Student Feedback
Participants have shown great enthusiasm for the workshop. One of the students shared:
“This is a golden opportunity for us to learn something practical and valuable. Digital marketing is the future, and this workshop is giving us the roadmap to start our careers with confidence.”
In today’s world, digital presence is everything — from personal branding to business growth. Digital marketing is one of the highest-paying and fastest-growing fields, and mastering it can unlock:
· Freelance opportunities
· Remote jobs
· Startup growth
· Social media influence and branding
Conclusion
The Digital Marketing Workshop by UET Peshawar and Created Opportunities is more than just training — it's a career-launching platform. With the right knowledge, tools, and mentorship, students can explore endless possibilities in the online world, from freelancing to entrepreneurship.
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